Instead, try using Google Analytics the way Rowan Atkinson uses humor in acting, like a master.
The following section focuses on the “Why`s” of your Google Analytics Account Setup and Settings. In other words, it’s a great series of insights you should read before navigating and setting up your account, property, views, and Google Analytics users.
Also, thank you CXL.com for helping me become the “Rowan Atkinson” of Google Analytics, a noble and gracious aspiration ;). Most of this information is a summary of what I thought was most insightful on Chris Mercer’s course “intro to Google Analytics”.
This article focuses on the relationship between users, accounts, permissions, properties and views. These are the first things to think about when setting up a Google Analytics account. And like any project, good foundations enable great results.
If you need specific step by step Please look up “current” setup of Google analytics tutorials, ideally from the source, but you can also let Google tell you where to search for answers, whenever you do this, I´m sure it’s faster than me repeating a soon to be an outdated process. The following are higher-level insights more on the “why” than the “how”. They are for you to know before you make an account because they will help you set it up correctly.
User permissions are tools that you should use in your strategy, empowering different people from your organization to access this information.
Google Analytics allows you to create users at three different security clearance levels based on Google Analytic’s “View” structure:
For each security clearance, you may assign (or might be assigned to you) certain “powers” or user permissions.
There is no “best” strategy, because your project is probably facing some or many unique factors, and G.A. was set up to be a tool for as general a use as possible. There are a general structure and a way of looking at Google Analytics that you can acquire to operate Google productively.
Whenever you look at google, you are looking at a “View”, as opposed to a property or an entire account. The default is the “All website data view” and you have full access to everything if you are the account owner or have administrative privileges.
Also, if you assign administrative privileges at an account level to other people in your organization, you are also subject to being removed from an account because the new admin you set up was granted that “power” by you. So think really hard before giving someone else the full administrative power of an account. Managing User Settings.
Use “filters” at property and account levels to reduce the noise and enhance the information that helps you or your collaborators understand the “story” of what is going on in your website or application.
Different roles will have different objectives and will need different “Views” of that information. Your organization’s privacy and security policies should also be taken into account when creating a specific view for specific users.
The magic of google analytics, from my point of view, is that it gives you immediate feedback on your own KPI´s digital performance at a user level, opening up the “process” to try different approaches to improve their results.
As the digital migration of businesses happens, more and more “role-specific” KPI data can be gathered and shared to improve a person’s performance based on their particular personality, way of working, strengths, and particular ways of solving problems. So, in this respect, Google analytics is a great tool for web-based business and web based organizations.
Providing automated feedback on specific KPIs, which optimally are the responsibility of specific people in your organization enables each member of your team to self-optimize.
Ideally, every member of your organization could potentially be able to see their KPI performance in real-time and analyze it to self-optimize or self-correct. To make this happen, management would focus on communicating expected results instead of expected behavior from your collaborators, the latter being a fallback resource for people who are not being able to reach their expected goals in time. This enables a “creative” kind of synergy.
*The cover photo is taken from a scene from Mr. Bean travels to America. Very funny, you should watch it.
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