10-step guide to writing great commercial copy

The following steps will help you write great commercial copy:

  1. Define your audience: Before you start writing, it’s important to know who you’re writing for. Determine your target audience and what they need from your product or service.
  2. Craft an attention-grabbing headline: Your headline should be attention-grabbing, clear, and concise. Use it to highlight the main benefit of your product or service.
  3. Use subheadings to break up content: Use subheadings to break up your copy and make it easier to read. This also helps to emphasize the key points you want to make.
  4. Highlight benefits, not just features: Instead of just listing the features of your product or service, focus on the benefits. Explain how your product or service will improve your customer’s life or solve their problems.
  5. Use social proof: Incorporate social proof, such as customer testimonials or endorsements, to demonstrate that your product or service has a positive reputation.
  6. Create a sense of urgency: Encourage visitors to take action by creating a sense of urgency. Use phrases like “limited time offer” or “only available to the first 50 customers.”
  7. Be clear and concise: Avoid using jargon or overly complicated language. Be clear and concise in your writing to make sure your message is easily understood.
  8. Make it scannable: Use bullet points and bolded text to make your copy scannable. This makes it easier for visitors to quickly find the information they’re looking for.
  9. Use a strong call to action: Your call to action (CTA) should be clear and compelling. Use action-oriented language and emphasize the benefit of taking the desired action.
  10. Test and refine: Test different variations of your landing page and make changes based on what works best. Refine your copy until you achieve the desired conversion rate.

Remember, the key to great commercial copy for a landing page is to focus on the needs and desires of your audience, highlight the benefits of your product or service, and make it easy for visitors to take action.

J.F. Aguilar

Juan F. Aguilar is a web advisor, a Psychologist and self taught web developer, with over 18 years of experience empowering people to leverage web technologies in a smart and cost effective way. Specifcially in UX, CRO and SEO. Juan has helped over hundreds of web based projects increase their utilities, either as a private contractor or consultant. He has worked with big fast growing brands like HealthCare.com, StarMedia.com, XYZNetowork.com, RepublicaInmobiliaria.com and AntorchaDeportiva.com to small and medium sizef businesses trying to maximize their lead generation and general online strategy and results. Connect with Juan on LinkedIn I also write about important social issues of our current times, that are probably very relevant for you, you can find theme here.

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