A lot of organic traffic is going to drop in the next few months becauses SGE will summarize the answer your looking for and put it above organic and paid results. There is a new conversation happening in the SEO world about what people seem to say is the biggest move Google has made, some say, ever!: SGE (Search Generative Experience) by Google.
¿What do you need to know about Googles Generative Experience?
- SGE Revolutionizes Search: Google’s Search Generative Experience (SGE) is an experimental update using AI to provide contextual answers to complex questions, fundamentally changing the search landscape.
- Three AI Components of SGE: SGE utilizes generative AI through an AI snapshot, conversational mode, and vertical experiences to quickly answer user queries and encourage users to stay on the SERP.
- Impact on Organic Discoverability: SGE’s AI spotlight dominates SERP, affecting organic discoverability and click-through rates by prioritizing quick answers over traditional links, challenging both organic and paid search results.
- Shift in User Behavior: SGE encourages users to remain on the SERP, reducing the need to click on links. The AI-generated snippet extracts information from high-ranking sources, potentially impacting site traffic.
- Productivity Consideration: Google’s move towards AI in search reflects an industry trend, favoring companies experienced with AI. Adaptation to AI may provide a competitive advantage in terms of productivity.
- SGE Working Mechanism: SGE reviews top-ranking content to generate specific answers without users needing to click links. AI snapshot appears for specific, direct questions, promoting a more efficient search experience.
- Limitations of Generative AI: Similar to AI chatbots, SGE’s generative AI may produce imperfect outputs, requiring careful review for clarity, consistency, and accuracy. Internal biases and misinformation are potential challenges.
- Optimizing for SGE: To enhance organic discoverability, websites should aim to appear in the AI snapshot by optimizing content, leveraging schema markup, and preparing for an AI-powered search environment.
- Schema Importance: Detailed schema becomes crucial for SGE optimization, providing context for search algorithms. Technical SEO, performance metrics, and site usability also play roles in SGE optimization.
- FAQs and SGE Safety: Users within the United States can enable SGE on Google Chrome. While SGE is safe to use, it has flaws, including potential inaccuracies. Privacy and security concerns exist, as SGE records user interactions and cannot be used in incognito mode.
Source: Key Takeaways from “An In-Depth Look at Google’s Search-Generative Experience” (Last updated: Nov 13, 2023):
