Optimization Tools

lazyLoadScript to load the Google Analytics and Google AdSense scripts and not harm web load performance.

Here's an example of a lazy loading JavaScript snippet that can help you to load Google Analytics and Google AdSense…

7 months ago

Step-by-step guide to setting up website metrics and KPIs for optimization cycles

here's a step-by-step guide to setting up website metrics and KPIs to begin an optimization iteration cycle: Define your objectives…

9 months ago

Short 8 Step guide to A/B testing:

A/B testing, also known as split testing, is a powerful technique used by businesses and organizations to optimize their online…

9 months ago

Why is knowing your audience critical for CRO?

Knowing your audience is critical for Conversion Rate Optimization (CRO) because it allows you to better understand the behavior and…

9 months ago

6 Awesome GTM built-in work-tools

This has been a slow week in terms of advancing in my CXL.com mini degree in Convertion Rate Optimization. Mostly…

3 years ago

Why is Google Tag Manager Important? An easy intro for non-techies.

GTM or Google Tag Manager is important because it makes inserting and managing "tracking tags” easy, organized, and optimal in…

3 years ago