10 tips for using analytics tools to understand your audience’s behavior on your site:

By using these tips to gather data about your audience's behavior on your site, you can gain valuable insights into…

7 months ago

how to create buyer personas and conduct user research

Creating buyer personas and conducting user research are important steps in understanding your audience and optimizing your digital assets for…

7 months ago

Why is knowing your audience critical for CRO?

Knowing your audience is critical for Conversion Rate Optimization (CRO) because it allows you to better understand the behavior and…

7 months ago

Why is WordPress Important?

WordPress is important. WordPress is probably the most important content management system in the world as well as a very flexible…

2 years ago

A primer on user research

I'm going to start by explaining what User Research is not. Why? Because if you can't "imagine" the basic meaning…

3 years ago

Why Google Tag Manager´s future is bright.

It's pretty obvious for me that GTM is going to have a bright future and, if you are not already,…

3 years ago

6 Awesome GTM built-in work-tools

This has been a slow week in terms of advancing in my CXL.com mini degree in Convertion Rate Optimization. Mostly…

3 years ago

Why is Google Tag Manager Important? An easy intro for non-techies.

GTM or Google Tag Manager is important because it makes inserting and managing "tracking tags” easy, organized, and optimal in…

3 years ago

8 Step SEO Strategy

Follow these steps to develop a strategy for your SEO content that will lift your time on page, SERPS, and…

3 years ago

Step 1 in Conversion Optimization: Research

What is Conversion Rate Optimization Research? As with Landing page Conversion Rate Optimization, general conversion rate optimization, like any other…

3 years ago